ROOWANG STRATEGIC PIVOT ANALYSIS

Strategic Repositioning • August 2025
Strategic Repositioning for Malaysian PropTech Market Leadership
Following comprehensive market analysis and regulatory landscape assessment, Roowang is strategically positioned to capture Malaysia's RM70 billion Islamic wealth management opportunity while maintaining our core PropTech vision through blockchain-enabled estate planning solutions.
4
Strategic Options
18-24 mo
Time to Scale
RM70B
Market Opportunity
3-5x ROI
Expected Returns

Executive Summary

Key Strategic Insights

Malaysia's PropTech market presents a unique opportunity through regulatory frameworks that favor blockchain innovation in estate planning. Our analysis reveals four viable strategic pathways, with Islamic wealth management emerging as the primary opportunity due to massive market gaps and supportive regulatory environment.

Key Findings:

  • RM70 billion frozen in Muslim estates presents immediate addressable market
  • Securities Commission tokenization sandbox provides regulatory pathway
  • Limited competition in digital Islamic estate planning (sub-5% market penetration)
  • Conservative projections show RM7M ARR achievable within 24 months

Strategic Pivot Journey Timeline

Market Context & Regulatory Landscape

Foundation Analysis

Securities Commission Malaysia Tokenization Framework

  • October 2024: Regulatory Sandbox launched for digital asset platforms
  • February 2025: Comprehensive tokenization guidelines published
  • April 2025: Application deadline for first cohort (6 weeks remaining)
  • Q3 2025: Expected approval announcements
  • Ongoing: Active consultation on "Tokenised Capital Market Products" framework

Malaysian PropTech Market by Segment

Regulatory Framework Comparison

Regulatory Path Timeline Cost (RM) Probability
SC Tokenization Sandbox 6-9 months 50,000 70%
Islamic Finance License 12-18 months 200,000 85%
MDEC Malaysia Digital 3-6 months 25,000 90%

Strategic Pivot Options Analysis

Four Pathways Forward
Option 1: Islamic Wealth Management Platform PRIMARY OPPORTUNITY

Market Opportunity Analysis

  • Target Market: 20.6 million Muslim Malaysians requiring estate planning
  • Critical Pain Point: RM70 billion frozen in Muslim estates (Amanah Raya Berhad, 2024)
  • Current Solutions: Only Maybank's EzyWasiat with <5,000 users (<0.025% penetration)
  • Revenue Model: Transaction fees (0.5-1%) + annual management fees (0.2-0.5%)
  • Average Estate Value: RM340,000 (Department of Statistics Malaysia)

Technology Implementation

  • Smart contracts for wasiat (Islamic will) execution
  • Automated faraid calculations with Shariah compliance verification
  • Digital hibah (gift) transfer mechanisms with real-time tracking
  • Integration with Shariah Advisory Council guidelines
  • Multi-signature wallets for estate distribution
  • KYC/AML automation for beneficiary verification

Regulatory Strategy & Partnerships

  • Bank Negara's Shariah Advisory Council pre-approval
  • Strategic partnerships with state religious authorities
  • Islamic bank integration (Maybank Islamic, CIMB Islamic)
  • MDEC Malaysia Digital status for tech incentives
  • Amanah Raya Berhad collaboration for complex estates

Islamic Estate Planning Market Growth Projection (2025-2030)

Option 2: Private Real Estate Investment Club Platform

Market Viability Assessment

  • Target Market: Malaysian households earning RM7,000-20,000 monthly (~2.1M households)
  • Investment Threshold: RM10,000-25,000 minimum per member
  • Club Structure: 50-100 members per property SPV (regulatory limit)
  • Revenue Model: Management fees (2%) + performance fees (15-20%)
  • Competition: Traditional property agents, limited tech-enabled platforms

Investment Club Member Acquisition & ROI Projection

Option 3: PropTech SaaS for Property Management

Market Reality & Sizing

  • Total Addressable Market: 261 property management companies in Malaysia
  • Pricing Strategy: RM500-5,000/month per client (tiered by portfolio size)
  • Established Competition: myLivin', CozyHomes, legacy software providers
  • Realistic Penetration: 15-20% market share achievable in 24 months (40-50 clients)
  • Revenue Ceiling: RM1.5-2M ARR maximum in Malaysian market
Option 4: Cross-Border Property Investment Gateway

Market Assessment & Competition

  • Target Market: 1.73 million Malaysian diaspora (UN Migration Data)
  • Established Competition: Juwai IQI (market leader), PropertyGuru International
  • Revenue Model: Transaction fees (0.5-1.5% of property value)
  • Regulatory Barrier: Money Services Business license required
  • Customer Acquisition Cost: High due to geographic distribution

Realistic Financial Projections

Conservative Scenario Planning

Revenue Progression (24 Months)

Quarter Revenue (RM) Users Burn Rate Cash Position
Q1 2025 0 100 200K 1M
Q2 2025 200K 1,500 300K 750K
Q3 2025 500K 3,000 350K 900K
Q4 2025 1M 5,000 400K 1.5M
Q1 2026 1.8M 8,000 450K 2.8M
Q2 2026 3M 12,000 500K 5.3M
Q3 2026 5M 18,000 550K 9.8M
Q4 2026 7M 25,000 600K 16.2M

Capital Requirements by Phase

Phase Duration Funding Need Primary Use
Foundation 0-6 months RM1.2M MVP, Regulatory
Market Entry 6-12 months RM2.5M Marketing, Team
Scale & Expansion 12-24 months RM4.5M Technology, Regional
Total Required 24 months RM8.2M Full Platform

Cash Flow Projection with Break-even Analysis

Key Performance Indicators Dashboard

Real-time Tracking Metrics
1,250
Target: 2,000
Monthly Active Users
RM15,000
Target: RM25,000
Avg Transaction Value
RM450
Target: RM300
Customer Acquisition Cost
RM187,500
Target: RM500,000
Monthly Recurring Revenue
5.2%
Target: <3.0%
Monthly Churn Rate
42
Target: 60
Net Promoter Score

Risk Analysis & Mitigation Matrix

Strategic Risk Management

Risk Assessment Heat Map

Impact →
Probability ↓
Low Impact
Low Prob
Low Impact
Med Prob
Low Impact
High Prob
Med Impact
Low Prob
Med Impact
Med Prob
Med Impact
High Prob
High Impact
Low Prob
High Impact
Med Prob
High Impact
High Prob
Regulatory
Tech
Competition
Customer Trust
Funding
Shortfall

Primary Risk Factors

  • Regulatory Approval Delays: SC sandbox timeline uncertainty
  • Customer Trust Building: Blockchain skepticism in Islamic finance
  • Competition from Banks: Maybank, CIMB digital initiatives
  • Technology Implementation: Smart contract complexity
  • Funding Availability: VC interest in Islamic fintech

Mitigation Strategies

  • Early Regulatory Engagement: Pre-application SC consultations
  • Shariah Board Assembly: Islamic scholars advisory panel
  • Strategic Bank Partnerships: Integration vs competition
  • Agile Development: Modular architecture, MVP approach
  • Multiple Funding Sources: Government grants, Islamic banks, VCs

Implementation Roadmap

Phased Execution Strategy

Phase 1: Foundation & Regulatory (0-6 months)

  • Month 1-2: Securities Commission tokenization sandbox application
  • Month 2-3: Shariah Advisory Council engagement and approval process
  • Month 3-4: Islamic wealth management MVP development
  • Month 4-5: MDEC Malaysia Digital Status application and approval
  • Month 5-6: Strategic partnerships with SP Setia and Maybank Islamic
  • Milestone: RM200K ARR, 50 estate plans completed

Phase 2: Market Entry & Growth (6-12 months)

  • Month 7-8: Private investment club platform beta launch
  • Month 8-9: First 100 Islamic estate planning clients onboarded
  • Month 9-10: PropertyGuru API integration and property listings
  • Month 10-11: B2B partnerships with property developers
  • Month 11-12: Customer acquisition scaling and process optimization
  • Milestone: RM1M ARR, 1,000 platform users

Phase 3: Scale & Regional Expansion (12-24 months)

  • Month 13-15: PropTech SaaS platform launch for property managers
  • Month 15-18: Singapore entity establishment and regulatory approval
  • Month 18-21: Hybrid blockchain implementation for cross-border estates
  • Month 21-24: Series A funding round and international expansion
  • Milestone: RM7M ARR, 25,000 users, break-even achieved

Strategic Partnership Pipeline

Ecosystem Integration Status
Partner Organization Partnership Type Current Status Expected Value (RM/year) Target Timeline
Maybank Islamic Berhad Distribution & Technology Initial discussions initiated 2-5 million Q2 2025
PropertyGuru Malaysia Technology Integration MOU drafting in progress 500,000 Q1 2025
SP Setia Berhad Property Development Proposal presentation stage 1-3 million Q3 2025
MDEC Malaysia Government Support Application submitted Grants: 500,000 Q2 2025
Bank Negara Malaysia Regulatory Guidance Consultation scheduled Regulatory clarity Q1 2025
Amanah Raya Berhad Estate Administration Partnership exploration 1-2 million Q4 2025

Strategic Execution Framework

Implementation Readiness

IMMEDIATE ACTIONS (Next 30 Days)

  • Board approval for Islamic wealth management pivot strategy
  • Securities Commission regulatory sandbox application submission
  • Shariah Advisory Council preliminary engagement
  • Team communication and realignment meeting
  • Strategic partnership outreach initiation (Maybank, PropertyGuru)
  • Technical architecture review for Islamic compliance

SUCCESS PATHWAY (6-Month Horizon)

  • Establish market leadership in digital Islamic estate planning
  • Build regulatory credibility through SC sandbox participation
  • Achieve RM200K ARR through conservative customer acquisition
  • Scale operations through strategic Islamic bank partnerships
  • Position for Series A funding with proven traction metrics
  • Maintain technology leadership in blockchain-enabled PropTech